for brands

NarrativePartnership™

For brands that want to step into a story, not interrupt it.

We're not looking for sponsors. We're looking for partners who share our values, respect the time it takes to grow up, and understand that some stories are worth more than an advertising campaign.

Let's talkPartner area
Sofia
Sofia
53kfollowers20 chapters
Positioning

Horses are where the story begins.Sofia is the story.

Horses are the first chapter, not the identity. The identity is a girl growing up: facing her fears, studying, travelling, changing, building relationships, making mistakes, getting back up, becoming a woman.

Show jumping is where all of this began. It's a huge difference — and it completely changes who can see themselves in the story.

A motherA fatherA girlA studentAn athleteA musicianAn entrepreneur
Anyone who recognises themselves in the idea of growing up one chapter at a time.

A brand shouldn't interrupt the story.

It should enter it naturally, the way things happen in life.

Every partnership grows out of the story — never the other way round.

  1. Life comes first.
  2. Content second.
  3. The brand, only if it fits.
our partner

EGO7

Official AmbassadorBoots and technical equestrian apparel

EGO7 makes boots and technical apparel for riders, and it's a partner of the project: Sofia is its Official Ambassador. The brand sits in the story where it sits in her life — at the stable, with the horses, and at the fair, where she met the people who follow her at the EGO7 stand.

ego7.it
Sofia in the stable aisle, wearing a pink EGO7 cap, t-shirt and belt
At the stable, in the pink EGO7 cap.
Sofia sitting outside Sally's stall, in an EGO7 t-shirt, breeches and boots
Outside Sally's stall, in EGO7 boots.
At the EGO7 stand at the fair, a girl in an EGO7 hoodie in front of the “Official Ambassador” roll-up with Sofia's photo
The EGO7 stand at the fair, with the “Official Ambassador” roll-up.
from one of her videos
«Domani alle 14 allo stand EGO7»
“Tomorrow at 2 pm at the EGO7 stand”
Girls in pink EGO7 caps at the stand, in front of Sofia's banner
At the fair, in front of Sofia's banner.
the moments

Step into the story, not the content.

Any brand can become part of the moments that will last.

TrainingThe work nobody sees.
Her partnersWho's there before every show.
EveningsWhen the arena empties out.
SchoolShowing up, every single day.
TravelPlaces that turn into memories.
FamilyThe people at the heart of it all.
for partners only

The Brand Room:the whole project, every chapter.

A private space where partners get the full view of the story, the data, qualitative analysis and future opportunities to work together.

People won't remember which ad they saw. They'll remember which story moved them.

We don't sell advertising space. We invite a few partners to become part of a true story.

Inside the room

  • Narrative Report
  • Dedicated reports
  • Qualitative analysis
  • Future opportunities
  • Historical archive
  • Exclusive content
  • Behind the scenes
Already a partner? Log in to the Brand Room
We're not looking for sponsors

We're looking for partners who want to step into our story, with respect.

JB Holding editorial team

Why this project exists →
Become part of the story.

Leave your details and we'll open the Brand Room for you: the full project, up-to-date figures and all the materials.

You'll hear back from the editorial team, who manage partnerships together with the family. Sofia doesn't handle contact with companies.